As the sole copywriter for Amerigo Education, I developed all of the content for the company’s new website.

I’m the co-creator of the bestselling card game No Wrong Answers, a deck of 70+ funny conversation starters like, “Which Cereal Mascot Would Be the Best Kisser?” (Tony the Tiger is the #1 answer, by far.) In addition to co-writing the actual cards, I also developed marketing copy for the game, including ad campaigns, web content, scripts, social posts and more.

I'm the co-author of Tiny Pep Talks: Bite-Size Encouragement for Life's Annoying Stressful, and Flat-Out Lousy Moments, published by Quirk Books and distributed by Penguin Random House. The book includes 80-something brief (and brief-ish) pep talks for every day situations - like Parallel Parking, Doing the Dishes and Thinking That All Your Friends are Mad at You. The book received positive reviews from Library Journal, Bookpage and my mom’s friend Sharon.

I wrote content for the brand’s website, ads, in-person signage and much more. (With special care for the Succession line - I’m still dreaming they change their mind and do a 5th season. Jesse Armstrong, are you reading this? I have ideas!)

During my nearly 7 years working at Amerigo Education as the sole copywriter, I wrote 100+ pieces of collateral annually for our partner schools. One of my favorite projects was our annual School Guides, like this one. I love working closely with a team of designers, photographers and leadership to create a final product we’re all proud of.

As the Senior Marketing Communications Manager at Amerigo, a lot of my work focused on specific ad campaigns, like this successful one to recruit Host Families for international students studying abroad, which was replicated across the United States.

I’ve created the content for many (many, many, many) PowerPoint decks during my time at Amerigo, like this one sharing the full breadth of the company story.

I’m also the co-creator of No Wrong Answers: Adults Only, our spicier edition of the conversation card game. I developed a large amount of copywriting and ads to promote the game, ranging from tailored campaigns to emails.

I co-created our kids version of the game, with questions specifically tailored to the under 12 crowd. (Like, “The monster under your bed is grumpy today. What are you doing to cheer them up?”) We ran a large ad campaign targeted to parents, educators and therapists, as well as many emails and social media posts.